ClickFunnels vs SamCart: Which One Actually Sells Better?

Introduction

ClickFunnels or SamCart.

Two platforms built to help you sell more—but they couldn’t be more different in how they do it.

ClickFunnels is the all-in-one funnel machine. It gives you everything: landing pages, lead capture, upsells, webinars, and automated sequences. 

SamCart strips all that away and focuses on one thing: making your checkout page convert like crazy.

So which one actually sells better?

That depends on what you’re selling… and how you’re selling it.

Because if you’re launching a multi-step funnel with lead magnets, tripwires, and email automation—ClickFunnels was built for that. 

But if you’re offering one killer digital product and want to convert cold traffic fast—SamCart keeps it simple and friction-free.

This isn’t a feature list comparison. It’s a profit-driven breakdown of what matters: conversion power, control, upsells, and real-world performance.

Let’s find out which one actually earns more when it counts.

Key Takeaways

• ClickFunnels is built for multi-step funnels, lead gen, and marketing automation
• SamCart is optimized for checkout speed, simplicity, and increasing order value
• ClickFunnels is ideal for high-ticket sales and complex funnels
• SamCart works best for digital product sellers who want fast, frictionless conversions
• ClickFunnels includes more tools—but with a steeper learning curve and cost
• SamCart is easier to use, but less flexible for scaling complex sales processes
• Your product type and sales strategy should guide the platform you choose
  

What Is ClickFunnels? (And Who Is It For?)

ClickFunnels is a full-stack funnel builder designed to take someone from stranger to buyer—without needing a separate website, email tool, or developer.

It gives you everything you need to:

• Build landing pages
• Capture leads
• Run webinars
• Sell products or services
• Automate follow-up sequences
• Upsell, down-sell, cross-sell and track it all

ClickFunnels isn’t just a page builder. It’s a funnel ecosystem.

That’s why marketers love it. You can map out an entire sales journey—from a free lead magnet to a $997 course—without duct-taping multiple tools together.

But that power comes with complexity. You’re managing a lot of moving parts:

• Funnel logic
• Email automations
• Split testing
• Multiple offers and triggers

ClickFunnels is ideal for:

• Coaches, consultants, and info-product sellers
• Affiliate marketers who run paid traffic
• Creators selling high-ticket programs or digital bundles
• Businesses that need full control over the sales process, not just the checkout

If your selling strategy depends on nurturing leads through steps—ClickFunnels is built to do exactly that.

What Is SamCart? (And Who Is It For?)

SamCart is a checkout-focused sales platform built for speed, simplicity, and higher conversion rates.

It’s not trying to replace your entire website or funnel. 

Instead, it’s designed to help you sell digital products, courses, or services fast—through optimized product pages, 1-click upsells, and friction-free checkouts.

You get:

• Beautiful pre-built sales page templates
• High-converting checkout forms
• Order bumps, upsells, and subscriptions
• A/B testing and analytics
• Seamless integrations with your favorite email tools

SamCart doesn’t try to be everything. That’s the point. 

It’s built to eliminate complexity and maximize conversions at the point of sale.

This makes it ideal for:

• Creators selling a few core offers
• Course sellers, coaches, and digital entrepreneurs
• People who don’t want to build full funnels
• Sellers focused on increasing average order value and reducing cart abandonment

If you’re not interested in lead gen, tripwires, or launch funnels and just want a fast, clean way to sell your stuff—SamCart gets out of your way and gets it done.

ClickFunnels vs SamCart: Side-by-Side Comparison

Here’s where things get brutally clear.

If you’re deciding between ClickFunnels and SamCart, you’re really deciding between funnels vs focused sales pages, ecosystem vs simplicity, and all-in-one vs optimized checkout.

ClickFunnels vs SamCart: Feature Breakdown

Feature	ClickFunnels	SamCart
Use Case	Full sales funnels (lead gen → nurture → sale)	Checkout + sales page platform for direct sales
Ease of Use	Moderate — more tools, more complexity	Very easy — minimal setup needed
Sales Pages	Customizable with drag-and-drop builder	Optimized templates focused on conversions
Checkout Features	Basic (unless customized with add-ons)	Advanced — order bumps, 1-click upsells
Email Marketing	Built-in (Follow-Up Funnels in higher tiers)	Requires external integration
Upsells & Bumps	Yes — part of funnel flow	Core feature — fast setup, frictionless
A/B Testing	Available on higher plans	Built-in for sales and checkout pages
Pricing	Starts at $97/month	Starts at $59/month
Best For	Funnel builders, info-product marketers	Digital sellers, course creators, creators

TL;DR:

• ClickFunnels gives you the full funnel stack—ideal if your business model is built around lead generation, nurturing, and high-ticket offers.
• SamCart gives you lightning-fast sales pages and high-converting checkout flows—perfect for selling a product now.

Funnel Control vs Checkout Conversion

This is where ClickFunnels and SamCart stop looking similar and start serving very different strategies.

ClickFunnels: Funnel Control = Full Journey Ownership

ClickFunnels gives you total control over the sales journey. You can map out an entire experience:

• Landing page
• Lead magnet
• Nurture sequence
• Core offer
• Upsell/downsell
• Thank you page
• Post-purchase automation

That’s what makes it powerful for high-ticket sales, affiliate marketing, or anything that requires warming up leads before asking for the sale.

If you’re running webinars, product launches, or multi-step campaigns—ClickFunnels is the tool that lets you orchestrate every step.

But all that control comes at a price:

• More tools to manage
• More decisions to make
• A steeper learning curve

You get power—but you’ve got to learn how to use it.

SamCart: Checkout Conversion = Frictionless Sales

SamCart skips the funnel and goes straight for the sale. It’s built for one thing:

Turn traffic into revenue—fast.

You create a sales page, drop in your offer, and go. 

No complex funnel building. No drag-and-drop maze. Just high-converting product pages with:

• Clean design
• Optimized checkout
• Order bumps
• One-click upsells
• Subscriptions
• Split tests

This makes SamCart ideal if you’re:

• Selling a standalone course
• Promoting a digital download
• Running paid traffic to a simple offer
• Trying to boost your average order value without tech headaches

If you’re not trying to nurture cold leads through a long funnel and just want them to buy? 

SamCart gets the job done—with less effort and fewer moving parts.

You may want to read this next: ThriveCart vs ClickFunnels — a closer look at two conversion-focused platforms built for selling smarter.

Clickfunnels vs SamCart: Email, Upsells, and Automation

It’s not just about making the first sale. It’s about what happens after and this is where the gap between ClickFunnels and SamCart gets wider.

ClickFunnels: All-in-One Funnel Automation

ClickFunnels lets you build the entire backend of your business in one place.

If you’re on the higher-tier plans, you get:

• Follow-Up Funnels for email sequences
• Behavioral automation (tag this user, send that email, trigger this upsell)
• Full CRM-style list building and segmentation
• Upsells, downsells, abandoned cart sequences—built right into the funnel flow

You can literally take someone from cold lead to high-ticket client without needing a separate email tool—if you stay inside the ClickFunnels ecosystem.

Downside? The best features live behind the higher-tier pricing. And while it’s powerful, it’s also a lot to learn and manage.

SamCart: Simpler Flow, Smarter Checkout

SamCart doesn’t try to replace your email tool. Instead, it integrates cleanly with platforms like:

• ConvertKit
• ActiveCampaign
• Mailchimp
• Drip

You build your email sequences there and focus on conversion-optimized checkouts inside SamCart.

Where it shines is upselling at the point of sale:

• 1-click upsells
• Order bumps
• Subscription options
• Post-purchase add-ons

These tools are fast to set up and insanely effective. 

SamCart may not nurture leads from scratch, but it crushes at monetizing warm traffic.

Think of it this way: ClickFunnels is the full funnel machine. SamCart is the checkout sniper.

ClickFunnels vs SamCart: Pricing Breakdown (and Hidden Costs)

Both platforms have changed how they price things in 2025. It’s not just about how much they cost per month—it’s about what you get, what you don’t, and what starts adding up when you scale.

Here’s what you need to know.

ClickFunnels Pricing (2025)

Plan	Price	Key Features
Startup	$97/month or $970/year	Unlimited funnels, pages, courses, members, contacts, domains. 3 workspaces, 3 team members.
Pro	$297/month or $2,970/year	Everything in Startup plus 10 workspaces, 10 team members, and more advanced features.

ClickFunnels now gives you unlimited funnels and pages even on the Startup plan. But it’s not truly all-in-one unless you’re willing to pay for upgrades.

Email sending and video hosting are not included by default. You’ll either need to pay extra for those services or bring in third-party tools.

Hidden Costs:

• You may still need an external email platform if you’re not on a higher-tier plan
• Advanced automation features may require add-ons or external integrations
• Templates, extra analytics, or coaching may come with additional fees
  

SamCart Pricing (2025)

Model	Starting Price	How It Works
Usage-Based	$79/month	Pricing scales with your revenue. Full access to all features from day one.

SamCart scrapped the old tier system. Now, everyone gets every feature—upsells, order bumps, A/B testing, subscriptions, affiliate tools, the works.

The only difference is how much you’re making. If your business makes more, you’ll pay more. But the feature set stays the same for everyone.

Hidden Costs:

• You’ll need a separate email platform—SamCart doesn’t include built-in email marketing
• No native lead capture or funnel-building tools—you need to plug into an existing system
• As your business grows, your SamCart plan pricing increases automatically
  

Bottom Line

ClickFunnels gives you powerful funnel tools under one roof, but you’ll pay more upfront—and possibly more in extras if you want the full ecosystem.

SamCart is faster to get started and includes everything out of the box, but it scales in cost as your revenue grows. And you’ll still need external tools to build a full marketing engine.

Your business model—not just your budget—should drive your decision.

When You Should Choose ClickFunnels

ClickFunnels is the better choice when you’re not just selling a product—you’re selling a process.

It’s built for creators, marketers, and businesses that need more than a buy button. You want to capture leads, warm them up, pitch strategically, and automate the entire customer journey.

Choose ClickFunnels if:

• You’re selling high-ticket offers, courses, coaching, or consulting
• You run webinars, challenges, or product launches
• You want everything in one place—pages, email, automations, analytics
• You’re using funnels to sell services, memberships, or layered offers
• You want full control over every step between “click” and “purchase”

ClickFunnels isn’t just a tool—it’s a funnel operating system. If your strategy depends on taking someone from cold lead to loyal buyer over multiple touchpoints, it’s built for you.

When You Should Choose SamCart

SamCart is for the seller who doesn’t want to build funnels, connect 10 different tools, or overthink automation.

You just want to sell your product, fast—and make every sale count.

This platform is made for creators and entrepreneurs who value ease, speed, and clean conversions. It’s not about building an empire… it’s about moving digital products and making money today.

Choose SamCart if:

• You’re selling a course, eBook, template, or other digital product
• You already have an audience or email list
• You want fast, optimized checkout pages with built-in upsells
• You prefer to integrate with your own marketing stack (ConvertKit, ActiveCampaign, etc.)
• You’re focused on increasing average order value and minimizing friction

SamCart strips away the noise and lets you get to the sale quicker. If you don’t need a full funnel and just want to maximize conversions per visitor—this is your weapon.

ClickFunnels vs SamCart: Can You Use Both Together?

Yes and some advanced marketers do exactly that.

ClickFunnels and SamCart aren’t mutually exclusive. In fact, using both can give you the best of both worlds:

• ClickFunnels to attract and nurture leads
• SamCart to convert them through lightning-fast, high-converting checkouts

Here’s how it might look:

1. Capture cold traffic with a lead magnet funnel in ClickFunnels
2. Nurture leads with an automated email sequence
3. Send hot prospects to a SamCart sales page for a focused, optimized checkout
4. Use SamCart’s upsells and order bumps to boost average order value
5. Automate delivery and follow-up through your email platform

This setup requires a bit more tech knowledge—but it’s deadly effective when done right.

If you’re already familiar with funnels and want to squeeze every dollar from every click, combining ClickFunnels + SamCart can turn your marketing system into a conversion machine.

Frequently Asked Questions (FAQs)

Can I sell courses with SamCart? 

Yes. SamCart is built for digital product sellers—including online courses. You can host your course with an external platform or use SamCart’s native course builder on higher-tier plans.

Does ClickFunnels have better landing pages than SamCart?

ClickFunnels gives you more flexibility and customization for landing pages. But SamCart’s sales page templates are built specifically for product conversions. One wins on control, the other on speed.

Can I use SamCart and ClickFunnels together? 

Yes. Many advanced sellers use ClickFunnels for lead gen and SamCart for checkout. Just connect your platforms via Zapier or native integrations.

Which platform is better for upsells?

Both support upsells, but SamCart makes them faster to set up and more frictionless. ClickFunnels offers more customization within a funnel, but with added complexity.

Which is cheaper: SamCart or ClickFunnels?

SamCart starts at a lower price point, but offers fewer built-in tools. ClickFunnels costs more upfront, but can replace multiple tools if you go all-in. The better value depends on your tech stack.

Conclusion

ClickFunnels and SamCart both help you sell—but they do it in completely different ways.

ClickFunnels is built for marketers who need control over the entire customer journey. From lead capture to email automation to upsells, it’s a full-stack system for building complex funnels and selling high-ticket offers.

SamCart is for creators who want to sell their product—right now. No funnel building. No fluff. Just high-converting sales pages and checkout flows that boost revenue without the tech headache.

So which one sells better?

That depends on your strategy.

• If you need to nurture leads, launch products, or build multi-step funnels → Go with ClickFunnels
• If you just want to drop a product, drive traffic, and convert fast → Go with SamCart

Pick the platform that matches how you sell—not just the one with the most features.

To explore how ClickFunnels compares to an all-in-one course and content platform, check out Kajabi vs ClickFunnels next.